Saturday, December 28, 2013

You've Just Been Ducked

Congrats to A&E on an extremely successful guerrilla marketing campaign. They managed to direct attention to the 'Duck Dynasty' brand by "suspending" the star to create a social media firestorm, then cleverly lifted the suspension without him being absent from even a single episode. 

The Robertson statement which drew the most attention was easily recognized by those on the 'evangelical' right as a crude "mash-up" of the words of Paul from Corinthians and Galatians, which was part of the reason behind the 'outrage.' 

I wouldn't be surprised to learn Robertson was coached before the interview by A&E social media experts on what to say and how the 'suspension' would play out. This has been a huge boost for them, and it just happened to come during the last week of the holiday shopping season. I wonder how much sales of their branded merchandise increased as a result. 

These hucksters are laughing all the way to the bank.

Phil Robertson Back On 'Duck Dynasty': A&E Brings Back Reality Star After Short Suspension