Congrats to A&E on an extremely successful guerrilla marketing campaign. They managed to direct attention to the 'Duck Dynasty' brand by "suspending" the star to create a social media firestorm, then cleverly lifted the suspension without him being absent from even a single episode.
The Robertson statement which drew the most attention was easily recognized by those on the 'evangelical' right as a crude "mash-up" of the words of Paul from Corinthians and Galatians, which was part of the reason behind the 'outrage.'
I wouldn't be surprised to learn Robertson was coached before the interview by A&E social media experts on what to say and how the 'suspension' would play out. This has been a huge boost for them, and it just happened to come during the last week of the holiday shopping season. I wonder how much sales of their branded merchandise increased as a result.
These hucksters are laughing all the way to the bank.
Phil Robertson Back On 'Duck Dynasty': A&E Brings Back Reality Star After Short Suspension
Saturday, December 28, 2013
Sunday, December 15, 2013
It's been nearly a year
My last update was posted February 3, 2013. One month to the day after Patty died. I have struggled with even the simplest things. I'm trying to pick this blog back up, to get back into the habit of writing. The next several posts will likely be as much therapy for me as anything else. The first anniversary of my upside down life is approaching and I'm struggling to be in the present. Because of the way my mind works, I can't NOT remember what happened last year. I don't want this Christmas season to be overshadowed by last year. I'm hoping that writing will help me find some light in the midst of the shadows.
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